Social Media Manager @ Paradigm PR with Sophie Cugliari
Sophie and Blair discuss the importance of tracking your on-the-job “wins” as they happen, working with a recruiter as part of your job search; and, why it’s important to believe that you own your seat at the table.
About Sophie Cugliari
Sophie is a Social Media Manager at Paradigm Public Relations where she manages the social media accounts for Bulldog Skincare, Cremo, Banana Boat, Hawaiian Tropic, and Schick: Master brand, Intuition, and Hydro Silk. Prior to that, she worked at JLM Strategic Marketing, a boutique marketing agency specializing in experiences. Events included the Elevate conference, a drone show, and even a VIP celebration with Fred VanVleet. Her strengths include website development, social media, strategic planning, relationship building, influencer work, and event planning and execution.
The Highlights and Hottest Takes 🔥
How Sophie Got the Job
A recruiter hired by Paradigm Public Relations reached out to Sophie on LinkedIn. She sent her resume for the role. The recruiter liaised with the client to set up interviews. Sophie was asked to create some social post examples as “homework” after the interviews. Then she got the job offer.
Mistake Made
Being afraid to share. “You have a seat at the table, own your seat. Believe in putting your ideas out there.” There’s a bit of Imposter Syndrome in this.
Lesson Learned
Don’t pigeonhole yourself. “Say Yes to opportunities.” I didn’t expect to work in experiential events or public relations.
Pro Tip
Track your job accomplishments when they happen. Write them down in the moment when it’s top of mind. Use them on your resume and as talking points in an interview.
“When you’re measuring/analyzing for work, report it to yourself as well”
Segments
Sophie's Year 1ne @ Paradigm Public Relations
1:31 | Introduction from Sophie
3:00 | Overview of Paradigm PR
5:05 | Working as a Social Media Manager
8:00 | Other Year 1ne roles before Paradigm PR
9:15 | What interested you in social media marketing?
10:20 | Essential software and tools
11:10 | What's exciting with new role at Paradigm PR
13:50 | What's a "boost" on social media?
16:40 | What’s on your mind in marketing right now?
18:45 | Juggling relationships with multiple brand managers
Getting to Day 1ne: The Job Search
20:25 | Getting recruited on LinkedIn
24:15 | Working with a recruiting company
25:00 | Say you're looking for a job
27:00 | Hardest part of the job search
28:00 | Pro tip on tracking your accomplishments/"wins"
30:05 | Transferrable skills from dancing
33:05 | The “What’s your favourite brand?” question
Things I've Learned in Year 1ne
35:10 | Rookie mistake on being afraid to share
36:55 | Lesson learned to not "pigeonhole" yourself
Re(Sources)
- Connect with Sophie Cugliari: LinkedIn
- Brands/organizations: Paradigm Public Relations | JLM Strategic Marketing | The Inkey List | George Brown College | Edgewell Personal Care | Bulldog Skincare | Hawaiian Tropic | Under Armour
- Marketing and media tools: Brandwatch | Hootsuite
- Connect with The Year 1ne’s host Blair Smith: LinkedIn
Credits
Created and Produced by Blair Smith
Hosted by Blair Smith
Mixed and Mastered by Ray Harripaul
Sponsor(s)
N/A for this episode...Interested in being a sponsor of The Year 1ne's Show? Drop us a line via email 😀
Sophie Cugliari
Social Media Manager
Sophie Cugliari is a social media manager at Paradigm Public Relations. She manages the social media accounts for Bulldog Skincare, Cremo, Banana Boat, Hawaiian Tropic, and Schick: Master brand, Intuition, and Hydro Silk. Prior to that, she worked at JLM Strategic Marketing, a boutique marketing agency specializing in experiences. Events included the Elevate conference, a drone show, and even a VIP celebration with Fred VanVleet. Her strengths include website development, social media, strategic planning, relationship building, influencer work, and event planning and execution.
