Growth Marketer @ Growclass with Hannah Permell
Hannah and Blair discuss the importance of having empathy as a marketer, a rookie mistake of not checking your links; and how the Barbie brand captured hearts and minds in summer 2023.
About Hannah Permell
Hannah’s superpowers are email marketing, copywriting and community. She loves connecting with people and figuring out what motives them to act. That natural curiosity led her to a career in marketing. Hannah works as a Growth Marketer at Growclass, a bootstrapped startup based in Toronto that teaches growth marketing skills to founders, marketers, and freelancers. It’s a small team of 3, where she works directly with the Founder & CEO to grown the business.
The Highlights and Hottest Takes 🔥
How Hannah Got the Job
Hannah completed a postgraduate certificate in digital marketing from George Brown College in 2020, which was the early days of the global pandemic. The job market was in turmoil so she helped family members do digital marketing for their small businesses to get experience on her resume. Eventually, Hannah saw a Retweet from a Professor with an internship job posting at Growclass, and she applied to it…along with 400 other people. “I’m gonna shoot my shot. I was being cheeky with my copy to try to stand out from the competition. It worked. I got the internship role and went from there.”
Mistake Made
Test your email before you send it. “Sent out email before testing links and they didn’t work.” Manager encouraged me to “Take a moment, step away from your computer. Take a deep breath.” and then come back to it. My own-it-with-humour response using Adele lyrics turned a failure into a win.
“Don’t be too hard on yourself. It’s not life or death, anything can be fixed.”
Lesson Learned
Failure is feedback. There’s so much to learn from making mistakes. Think you need to get it right the first time. Don’t be afraid to swing and miss.
"Take feedback and apply it to be a better person.”
Pro Tip
Nothing worth having comes easy. Things you work hard for you’re often the proudest of.
“Don’t be afraid to take a longer or different path for you.”
Segments
Hannah's Year 1ne @ Growclass
1:20 | Introduction from Hannah
2:00 | Overview of Growclass
3:40 | What does a Growth Marketer do?
6:10 | Talking about email marketing
7:45 | Essential software and tools
8:50 | Essential human skills
12:00 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
14:30 | Getting hired at Growclass
17:00 | Evolving from an Intern to a Growth Marketer
19:55 | Hardest part of the job search
21:30 | How organizations can better communicate entry-level jobs
25:00 | The “What’s your favourite brand?” question
Things I've Learned in Year 1ne
29:00 | Rookie mistake on not testing email links before sending
32:45 | Lesson learned that failure is feedback
33:35 | Pro tip that nothing worth having comes easy
Re(Sources)
- Connect with Hannah Permell: LinkedIn
- Brands/organizations: Growclass | George Brown College
- Marketing and media tools: Autopilot | Google Analytics 4 | Zoom | Slack | Zapier | Luma
- Books: The Alchemist | Think and Grow Rich | The Mountain Is You
- Connect with The Year 1ne’s host Blair Smith: LinkedIn
Credits
Created and Produced by Blair Smith
Hosted by Blair Smith
Mixed and Mastered by Ray Harripaul
Sponsor(s)
N/A for this episode...Interested in being a sponsor of The Year 1ne's Show? Drop us a line via email 😀
Hannah Permell
Growth Marketer
I'm highly passionate Growth Marketer with experience executing on email marketing, copywriting and community management to drive growth in businesses. I love connecting with people and figuring out what motives them to take action. That natural curiosity led me to marketing.
