Marketing Specialist @ Nankind with Morolayo Folami
Layo and Blair discuss how focusing on a niche sector helps in the job search, the difference between working agency vs. client-side in marketing communications; and, why sometimes “you need to slow down to speed up”.
👋 About Morolayo Folami
Morolayo ("Layo") Folami is a Content Marketing Specialist who enjoys grounding herself in brand stories and helping brands appeal to their audiences. She currently works at Nankind as a Marketing and Social Media Specialist. Nankind is an organization that provides free supportive care to families affected by cancer. Morolayo completed a Postgraduate Certificate at George Brown College in Digital Media Marketing. She earned her undergraduate degree in Business and Management at Aston University in Birmingham, UK. Morolayo is passionate about creating positive social change, as demonstrated in her experience in the non-profit sector since moving from Nigeria to Canada.
🔥 Highlights and Hot Takes
How Layo Got the Job
The most important thing Layo did was to focus, starting with her search for a co-op work term. She decided to look for roles in content marketing and in the not-for-profit sector, starting with her search for a co-op work term.
“Having a niche focus on not-for-profit helped set me apart in the job search.”
Mistake Made
Jumping into things. When I see something, I want to get started right away. Especially using tools like Slack that works quickly. Attention to detail and understanding a situation can be overlooked.
“Sometimes you need to slow down to speed up.”
Pro Tip
Curiousity can take you a long way. Marketing is broad. Learn from others to help make your decision. Ask yourself…
“Why do you want to be in this role?”
🗣️ Segments
Layo's Year 1ne @ Nankind and Wealthsimple Foundation
1:05 | Introduction from Layo
1:40 | Overview of Nankind
12:30 | How can you volunteer with Nankind?
15:05 | Working in marketing for Nankind
18:30 | Did you want a digital marketing generalist role?
21:10 | Working in community engagement at Wealthsimple Foundation
23:20 | What’s on your mind in marketing right now?
24:40 | Talking about a sensitive topic like cancer
27:15 | What’s the brand voice for Nankind?
Getting to Day 1ne: The Job Search
29:15 | Making the move to Canada
32:25 | Deciding to shift from agency to client side
34:25 | How did you get the job?
40:35 | Hardest part of the job search
44:15 | The “What’s your favourite brand?” question
48:10 | Turning the tables…”What’s Blair’s favourite brand?”
Things I've Learned in Year 1ne
50:20 | Rookie mistake on jumping into things too quickly
54:25 | Pro tip that curiousity can take you a long way
🔗 Links and Resources
- Connect with The Year 1ne’s host Blair Smith: LinkedIn
- Connect with Morolayo Folami: LinkedIn | Website | Instagram | TikTok
- Brands/organizations: Nankind | Wealthsimple Foundation | George Brown College | Black Students Success Network (BSSN) | Netflix | Aldo | Patagonia
- Marketing and media tools: Google Grants
- Connect with The Year 1ne’s host Blair Smith: LinkedIn
Credits
Created and Produced by Blair Smith
Hosted by Blair Smith
Mixed and Mastered by Ray Harripaul
Sponsor(s)
N/A for this episode...Interested in being a sponsor of The Year 1ne's Show? Drop us a line via email 😀
Layo Folami
Marketing Specialist
Morolayo ("Layo") Folami is a Marketing Specialist who enjoys grounding herself in brand stories and helping brands appeal to their audiences. She currently works at Nankind as a Marketing and Social Media Specialist. Nankind is an organization that provides free supportive care to families affected by cancer.
Morolayo recently completed her Postgraduate Certificate at George Brown College in Digital Media Marketing. She completed her undergraduate degree in Business and Management at Aston University in Birmingham, UK. Morolayo is passionate about creating positive social change, as demonstrated in her 1.5 years of experience in the non-profit sector since her recent move to Canada. Morolayo worked for 4 years in the Nigerian Digital Marketing Agency space before exploring her creative and purpose-driven passions further in Canada.
