Advertising Account Executive @ FCB with Daniella Okezie
Daniella and Blair discuss how the devil is in managing the details in client service at an advertising agency, why “doing the dirty work” is essential to learning; and, a productivity pro tip to help you organize your day and week.
👋 About Daniella Okezie
Daniella Okezie is a life-long learner who “loves people”–she’s interested in how people work and do what they do. Daniella earned an undergraduate degree in psychology from Wilfred Laurier University & completed a postgraduate certificate in digital marketing at George Brown college. She currently works on the client service team at FCB, a global advertising & marketing agency.
🔥 Highlights and Hot Takes
How They Got the Job
“I’m a Christian. I’m religious. I’m spiritual.” It was a combination of grace + timing + luck + preparedness. Daniella made sure she showed up at school. “I wanted to get out with people remembering my name and with a stronger network.” One of her professors know somebody at FCB and encouraged Daniella to apply, so she applied as a referral and got hired.
Mistake Made
Using the wrong tone in client communication. Learn how to choose the right language for the situation. Oh yeah, once I even called the client a wrong name.
“I needed to learn how to phrase things for external clients. Not internal or personal language.”
Lesson Learned
Be organized. You need to organize and prioritize.
“My manager helped me structure my day/week better so I wouldn’t be as stressed trying to do everything, everywhere all at once.”
Pro Tip
Big 3. Medium 5. X Next. Big 3 things for the day. Medium 5 things for the week. Next through the month. It helps to write it down–get it out of your head so you don’t need to worry about it right now.
🗣️ Segments
Daniella's Year 1ne @ FCB
0:38 | Introduction from Daniella
1:40 | Going from psychology to marketing
4:00 | What is a typical week as an Account Executive?
7:20 | Overview of FCB
11:30 | Getting promoted in client service
12:20 | Working in an award-winning environment
15:50 | What is a Gamer Relations Specialist?
19:20 | What’s on your mind in marketing right now?
24:05 | Talking about her “very small” media company
27:00 | Why proofing creative is critical in client service
Getting to Day 1ne: The Job Search
30:45 | What attracted you to get into marketing?
32:10 | How getting noticed helped her get the job
38:25 | Hardest part of the job search
42:20 | Why “doing the dirty work” is essential to learning
43:25 | The “What’s your favourite brand?” question
Things I've Learned in Year 1ne
46:20 | Rookie mistake on using the wrong tone in client communication
49:30 | Lesson learned to be organized
50:40 | Pro tip for productivity: Big 3, Medium 5, X Next
🔗 Links and Resources
- Connect with Daniella Okezie: LinkedIn | Instagram
- Brands/organizations: FCB | Interpublic Group | BMO | Wilfred Laurier University | George Brown College
- Connect with The Year 1ne’s host Blair Smith: LinkedIn
Credits
Created and Produced by Blair Smith
Hosted by Blair Smith
Mixed and Mastered by Ray Harripaul
Sponsor(s)
N/A for this episode...Interested in being a sponsor of The Year 1ne's Show? Drop us a line via email 😀
Daniella Okezie
Account Executive
I am a life-long learner and curious being interested in people & understanding how the world works. I got my undergrad degree in psychology from Laurier & completed the digital marketing post grad program at George Brown college. I currently work at an advertising & marketing agency called FCB.
