B2B Marketer @ PharmaGuide with Tristan Choa
Tristan and Blair discuss how starting in consumer packaged goods (CPG) marketing is like a “golden ticket”, we nerd out over the cover letter; and, why you should consider working in a not-for-profit or charity.
👋 About Tristan Choa
Tristan Choa is an avid B2B digital marketing professional with over four years’ experience in developing growth focused inbound marketing campaigns mainly using social media. He’s done this work for brands such as CanadaHelps, PharmaGuide and Philips. Currently, he’s focusing more of this time in building Beyond Redemption, a consulting firm that leverages awards and points-based travel to help small businesses travel better and reduce their expenses.
🔥 Highlights and Hot Takes
Lesson Learned
Picking the right job can set you apart. “The first role, the right company, can get the ball rolling.” You can pivot but think about this before your day one.
Pro Tip
Starting in Consumer Packaged Goods (CPG) marketing is like a “golden ticket”. “CPG is like a golden ticket, you’ll be trained in marketing like nowhere else. And working with budgets and external agencies.”
🗣️ Segments
Tristan's Year 1ne @ PharmaGuide and Beyond Redemption
0:46 | Introduction from Tristan
1:50 | Working as a “marketing team of one” at the startup PharmaGuide
7:10 | Overview of Pharmaguide
8:55 | When in doubt…start with organic marketing communication strategies
11:45 | How sales and marketing must be partners
13:50 | What sparked your interest in B2B marketing?
16:25 | Doing marketing for Ariana Grande
18:00 | Overview of his travel startup Beyond Redemption
25:25 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
29:00 | How did you get the job?
30:50 | Shh…Secret job sources other than LinkedIn
32:00 | Working in marketing for a not-for-profit or a charity
38:55 | Hardest part of the job search
40:55 | Nerding out over the cover letter
46:20 | The “What’s your favourite brand?” question
Things I've Learned in Year 1ne
52:05 | Lesson learned on how picking the right job can set you apart
54:25 |Pro tip on starting in Consumer Packaged Goods (CPG) marketing is like a “golden ticket”
🔗 Links and Resources
- Connect with Tristan Choa: LinkedIn
- Brands/organizations: Beyond Redemption | PharmaGuide | Charity Village | Canadian Blood Services | General Mills | Procter & Gamble (P&G)
- Connect with The Year 1ne’s host Blair Smith: LinkedIn
Credits
Created and Produced by Blair Smith
Hosted by Blair Smith
Mixed and Mastered by Ray Harripaul
Sponsor(s)
N/A for this episode...Interested in being a sponsor of The Year 1ne's Show? Drop us a line via email 😀
Tristan choa
Co-Founder + Marketer
Student of Blair once upon a time and now Marketer with emphasis on Social Media but also built a small travel consulting company on the side!
